How To Reactivate Old Customers

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Past customers often have no idea why they stopped purchasing from you.  All they need is a reminder of why they enjoyed buying from you and a special incentive to begin doing so again.

“A customer is still a customer, no matter how long ago they bought from you.  It’s your job to make them a repeat customer.”

  1. Determine who past customers are and what they ordered.
  2. Contact past customers preferably by phone or send them a postcard.
    1. Ask them why they are not ordering anymore.
  3. Offer an incentive to come back. (adding a time limit can create a sense of urgency and prompt inactive customers to check out your deal).
    1. Offer to reorder what they bought in the past.
    2. Give past customers 5% off their next order.
    3. Offer one time free shipping.
  4. Apologize if your customer had a reason to stop doing business with you and ask what you could do to get their business again. “I’m sorry” goes a long way.
    1. Remember, we offer a 100% money back guarantee if they are unhappy with a product.
  5. Remind customers why they like your products.
    1. Take them a yummy treat from Alison’s Pantry.
    2. Point out some of our best selling products; talk about your favorite products.
  6. Tell your past customers about new products.

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Just sending a past customer a catalog will not reactivate them.  They need personal contact from you. A phone call is best. Plus that gives you an excuse to reconnect and see how their family is doing.

I have included a post card idea that you could use too.  If you send a postcard or a catalog, call in a few days to follow up.  You can edit it in Adobe Reader with your personal information.

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Good luck reactivating your old customers!  It will be worth the effort when you see your sales climb!  You can read more about it here.


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