One of the best ways for you to maintain your sales is to have customers that order regularly and often. It is said that it costs more in business to find a new customer than to reactivate a previous one. We all have customers that have stopped ordering for no apparent reason, this is money that we are leaving on the table.
Who are your customers? Do they have large families? Do they work? Are they retired? Do they travel a lot? Knowing who they are and their lifestyles can help you know how to best serve them.
When it comes to your Alison’s Pantry business, would your friends know that you were a representative for the company if they looked in your freezer or pantry today? If so, I applaud you. If not, here’s a few ideas to help you become better at what you are selling. The best way to become the sales person you want to be is to become the customer that you are looking for.
Why did they stop ordering? How long has it been since they last ordered? How do I encourage them to start ordering again? Research shows it costs five times more to attract a new customer than it does to keep an existing one, even if the customer has strayed for a few months. So what can we do to re-attract lost customers?
Selling Alison’s Pantry can be simple and straight forward. People love our food! Find ways to get customers to try our products by taking Alison’s Pantry foods to potlucks, school functions, church events, treats for work, and sick friends. Your friends and family will ask you for the recipes and when they do, you can share a catalog.
Almost everyone loves to win things and your AP customers are no exception! Contests are a great way to get your customers excited about buying our products. There are so many ways to do contests that I will only cover some basic ones, but the sky is the limit as to how many you do and what kind you choose and what prizes you provide.
Past customers often have no idea why they stopped purchasing from you. All they need is a reminder of why they enjoyed buying from you and a special incentive to begin doing so again.
“A customer is still a customer, no matter how long ago they bought from you. It’s your job to make them a repeat customer.”
Customers are the lifeblood of our company. Without our customers, we wouldn’t have anyone to buy our products; therefore, it is extremely important to keep our customers happy so they will come back month after month to get what they need from us (Alison’s Pantry).
A very important part of keeping customers happy is the way we communicate with them. Below I want to share 5 communication techniques to help you increase your sales through positive communications with your customers (and potential customers)!
Do you want a great way to change your life? Make a vision board! “A vision board is a tool used to help clarify, concentrate and maintain focus on a specific life goal. Literally, a vision board is any sort of board on which you display images that represent whatever you want to be, do or have in your life.”
Plan ahead – It’s important to schedule time ahead to work your business. Decide in advance when you will be sending out reminders, making phone calls, getting catalogs out, and anything else that needs to be done. When the time is already set aside to accomplish those important tasks, you won’t be scrambling at the last second with no time left to do what is important. Schedule time to work your business.
Tasha Losing had a fantastic idea to offer freezer meals to her customers using Alison’s Pantry foods. Here it is in her words:
The idea came to me while scrolling through Pinterest, I got most of my freezer recipes from there! The post was about how to freeze potatoes without them browning and I thought to myself how much easier these recipes would be with AP products, already frozen and some already cut and precooked! I then asked a few of my customers if they would be interested in coming to a freezer meal workshop and I had some interest.
The holidays are a great time to build your business. Everyone is excited to purchase gifts for family and friends and create memories with nourishing holiday meals. Creative holiday promotions can really impact this year’s profits. Here are some great ideas. You will need to start early!
Most customers are last minute thinkers. Sharing our fantastic products for family reunions, camping, and barbecuing, can help them plan ahead and help you grow your sales. Customers are looking for fun new ideas for summer time meals and they definitely need the convenience Alison’s Pantry foods offer them! So be sure to tell them about the following great ideas!