Custom Printables

The Vistaprint portal we used to use is more trouble than it’s worth now and doesn’t allow you to use coupons. So here are the instructions for uploading and ordering your own items from vistaprint with our predesigned items. 🙂

Download the items below then:

  1. On Vistaprint.com choose the type of product you want to print.
  2. Upload the item downloaded.
  3. Add your personal info by adding a text block.
  4. Be sure to preview it to make sure it’s not cutting anything off.
  5. Vistaprint also has a great help section to help you with any customizations you need.

From Stacee’s FB Live 9/21/2020

Click the button below to view the template. Right click and save to your computer, then upload the image to Vistaprint or any another printing company.

Why try punch cards?

  • 64% of retailers say their loyalty/rewards program is the best way to connect with consumers.
  • On average, loyal customers are worth up to 10x as much as their first purchase.
  • The average repeat customer spends 75% more in their 31st to 36th months of their relationship with a business than in the months 0-6.
  • 44% of Millennials say they are loyal to brands they buy, and 52% will choose quality over price.

Punch Card Guidelines

1. Incentivize new customers to stick around after purchasing your products.
2. Ensure existing customers still feel as if they are valued by you.
3. Improve customer appreciation and increase the chances that happy customers will talk about you and give you referrals. “The more a customer feels appreciated by a business, the more she is likely to support the company and recommend it to others. This in turn, carries on in a word-of-mouth cyclical nature that continues to achieve growth for your business.”
4. Punch cards deepen engagement. The more a customer engages with Alison’s Pantry, the more likely they are to refer you to their friends.
5. It’s a great way to say thank you to your loyal customers.
6. Punch cards make happy customers. Happy customers stay with you longer and happy Customers are also more likely to give you referrals.

How
1. Set goals for customers to achieve. Do you want them to order early? Pick up on time? Give you a referral? Spend more?
2. Determine your incentive. How many punches? Do they get a free gift? Free shipping? $10 off their order?
3. Structure the program the way you want.
4. Advertise, advertise, advertise! People need to know to participate. Email, text, Facebook, newsletter, phone calls. Tell everyone about it, and keep reminding them about it.
5. Track and reward. There are lots of ways to do this including tracking on an excel worksheet, or giving the customers their punch cards, or keeping the punch cards yourself (so the customer doesn’t forget to bring them), and punching them when they arrive.
Tip: You could introduce the punch card program in waves so not everyone receives the punch card at the same time so they are not all redeemed at the same time.

9 Possible Ways To Earn A Punch
1. Placing an order.
2. Ordering more than $100.
3. Early bird order.
4. Ordering consecutively for 3 months.
5. Trying a new product you have never ordered before.
6. Referring a friend who orders more than $25.
7. Picking up on time.
8. Ordering a certain number of products.
9. A new customer gets a punch for placing first order.

Punch Card incentive for new customers
Do you ever have a new customer purchase once and then never again? Use a punch card! This is how it works:
1. Ask for a new customer’s complete contact information including email address and street address so you
can get them a catalog and contact them through email.
2. When you give the customer their order, introduce the punch card. Give them a punch for their first order.
And give them a bonus punch because they are a new customer. Tell them when they order again they will
get another punch. Then they only need 7 more punches to redeem their prize.
3. Follow up with an email a week later asking them how they like their AP products. Thank them again for
their business. Staying in contact is important.
4. When it’s time to remind them about the next order going in.

Customizable Punch Card

Punch Card Front

Click the button below to download the template, then upload to Vistaprint or any another printing company. Next, just add whatever you want your reward to be when you’re customizing. Here are some ideas:
1. Free AP Mix
2. $10.00 off your next order
3. Other Free Product

Punch Card Back

Click the button below to download the template, then upload to Vistaprint or any other printing company. Then just add the ways you’d like your customers to earn a punch. Don’t forget your personal info at the bottom! Here are some ideas:
1. Placing an order.
2. Ordering more than $100.
3. Early bird order.
4. Ordering consecutively for 3 months.
5. Trying a new product you have never ordered before.
6. Referring a friend who orders more than $25.
7. Picking up on time.
8. Ordering a certain number of products.
9. A new customer gets a punch for placing first order.

Other Punch Cards

Click the button below to download the template, then upload to Vistaprint or any other printing company. Sizing is 3×6 feet.

Download this excel file Invoice to use for splitting orders and other custom things 🙂

Build your business by rewarding your customers!

Coupons are a highly effective sales tool that can:

  • Entice customers to spend more money.
  • Encourage customers to try a new product and to educate them about our best selling products.
  • Motivate your customers to order more often.
  • Persuade a customer to come back.
  • Build your business through referrals.
  • Aquire new customers.
  • Thank loyal customers for being so awesome.

Coupon Tracking Sheet

Coupon Guidelines

Alison’s Pantry has provided pre-designed coupons for you to use. These are available to download below. 

All coupons are redeemed by the representative, not Alison’s Pantry.

  • Consider what you want the customer to do (reactivate, place a larger order, more consistent orders, refer a friend, etc.).  
    Then match a coupon as a reward for that behavior.  The coupons are designed to mix and match for just that purpose. 
  • Do you have a customer that only orders occasionally?  
    Offer them a coupon for the month you want them to place an order and write the  expiration date as that month. 
  • Are you looking to reactivate a customer?  
    Offer them free shipping or a free product on their next order.
  • A good rule of thumb is 5 coupons in one month.
    To keep costs and tracking to a minimum, we suggest focusing on a few customers at a time to give the coupons to, rather than everyone all at once.
  • Track and Follow up.  
    We have created a fantastic tracking sheet so you can track which customer you gave which coupon to.  
    FOLLOW UP!  Remind customers that they have   coupons and ask them if they would like to redeem them. 
  • Point out expiration dates to your customers and stick to them.  An expiration date creates urgency.  Leverage that.
  • The secret is occasionally, not regularly.  
    Coupons should be given to customers occasionally, not every month to every customer.  You don’t want customers to come to expect a coupon before they purchase anything.
  • Redeem it the easy way!  The easiest way to redeem a coupon is to assign that amount in credit to your customer. 
  • Distribute the coupons. You can print them (they look great in color or in grayscale) or email them to your customers—just let your customers know they can email it back when they want to use it.  You can also text a picture of the coupon, slip them inside of a catalog or add them to a thank you note and send by snail mail.      

Use these gift certificates as rewards or incentives for your customers!

Please remember that all gift certificates you issue are redeemable by you alone.

Each PDF is editable so you can customize your gift certificate before printing 🙂

Drawing slips can be used for Open Houses, Fair Booths, Tasting Parties or even Order Pickup!