You’ve worked hard and got that customer to place their first order! Great job! Now to get them to order again and again, month after month. That is the heart of where our orders come from – our repeat customers.
We are in a great industry that does not have to continually find new customers because the market is saturated and everyone has what we are selling. We sell a consumable product that needs to be replenished constantly so our largest sales volume is from repeat customers. What should we be doing to get our customers to order what they need from us month after month?
You’ve been working hard at growing your Alison’s Pantry business and you are starting to pick up new customers! Yeah!
But, then you notice that you have several new customers who place one order and then never order again. Unless you know the new customer, you haven’t had much time to build a strong relationship with them but there are a few things you can do to get that second and subsequent orders from them.