Christmas – Pantry Academy

Retaining current customers and growing your sales is easy if you use these helpful tools each month! Remember to download our NEW REP MONTHLY CALENDAR (like the sample shown below) for weekly marketing ideas, and step-by-step helps to stay in touch with your customers.

It’s finally here! We’re always so excited to debut our holiday catalog, and this year is no exception. We’re gaga about the new gift wrap prints, and salivating about all the holiday meals and treats we’re planning to make.

We hope you love Catalogs 11 & 12 as much as we do!

During Catalogs #11 & 12, we’re focusing on easing the stress of holiday meals. Alison’s Pantry offers mouthwatering, foodservice-quality products to support everyone from the harried working mom to the retired foodie who loves to bake from scratch. Even if a customer enjoys preparing most of her feast from family recipes, our catalogs offer wonderful items to supplement their menu or support their gift-giving.

For families looking for delicious Thanksgiving shortcuts, we recommend:

As Christmas approaches, we’ve also prepared a fun 12 Days of Christmas marketing plan to wrap your 2018 sales up with a bow!

Suggested Products for Sampling During Catalog #11 & 12:

Allowing your customers to see and sample products can really help your sales! Here are a few products that we suggest sampling or displaying to help your holiday sales:

Bright Harvest Sweet Potato Casserole: This item is a staple at MANY customer Thanksgiving and Christmas meals. Order in a sample with #10 if you can, so you can promote it early!
All Wrapped Up Gift Wrap: When customers see these adorable coordinated gift wraps, they see why we get so excited to see the new styles each year. They’re not just for wrapping presents! Use them as festive table runners, too.
Any of the new products featured on pages 2-5 of Catalog #11 would be perfect for purchasing early to promote to customers for Christmas.
Janey Lou’s Beehive Rolls or Cinnamon Rolls. These are essentials for the holidays!

Please remember to let customers know about the products that will be leaving our catalogs after #12 when the new list is posted. Be sure to check this link to see the full list. Then you can share this information with your customers so they can stock up on personal favorites before they leave the catalog.

Duplicate these text scripts and send to your customers to round up better orders. We’ve included shortened links to make it easier for you.

Copy for Catalog #11…

Text Message #1 – Did you get your catalog?

Hi,

Just checking to make sure you received your catalog. If not, let me know and I will get you one. The order goes in this week. Let me know what you would like and I am happy to place your order or you can place your own order here: www.alisonspantry.com

See the catalog here: https://bit.ly/2xljEhz

Text Message #2 – Don’t Miss out!

Hi,

Texting you because I don’t want you to miss out on our best sale of the year on Chicken Cordon Bleu. Save $4!! Let me know if you want me to add it to your order. Order goes in this weekend. See the catalog here: https://bit.ly/2xljEhz

Text Message #3 – Last Call!

Hi,

Last Call! Order closes tonight at midnight. Don’t forget to add anything you need for your family Thanksgiving feast. Just text me your order or you can place it yourself here: www.alisonspantry.com

See the catalog here: https://bit.ly/2xljEhz

Thanks for being such an awesome customer!

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Text Messages Catalog #12

Text Message #1 – Did you get your catalog?

Hi,

Just checking to make sure you received your catalog. If not, let me know and I will get you one. The order goes in this week. This is the last order before Christmas! Let me know what you would like and I am happy to place your order or you can place your own order here: http://www.alisonspantry.com

See the catalog here: https://bit.ly/2RTGcyo

Text Message #2 – Don’t Miss out!

Hi,

Texting you because I don’t want you to miss out on our best sale of the year on Beehive Rolls. Save $5!! Let me know if you want me to add it to your order. Order goes in this weekend. See the catalog here: https://bit.ly/2RTGcyo

Text Message #3 – Last Call!

Hi,

Ho, Ho, Hope you’re not going to miss the Catalog #12 order deadline today! It’s the last chance to order everything you want for Christmas meals, baking, and gifting. Here’s the link to our Flipbook for easy shopping: https://bit.ly/2RTGcyo

I’m always here to help you with your order, or you’re welcome to enter it at http://www.alisonspantry.com yourself, if you prefer.

Thanks for being such a great customer!

Click here for our Catalog #11 marketing images, including the one at right. We’ve done the work so you don’t have to! Download these beautiful images and post them to your social media accounts or add them to your marketing emails.

Click here for our Catalog #12 marketing images, including the one below).

You can copy and paste the links below in your own personalized texts or emails to customers to link them directly to the current catalog.

Catalog #11 PDF: https://bit.ly/2PPkFoX

Catalog #11 Flipbook: https://bit.ly/2xljEhz

Catalog #12 PDF: https://bit.ly/2PDZre2

Catalog #12 Flipbook: https://bit.ly/2RTGcyo

We’ll be sending a last call reminder email, similar to the one below, to all customers on our email lists the Saturday before their order deadline. Many customers are not on our list though, so it’s a great idea to copy the info below and send it on to your customer list. We’ve also included two NEW email templates for each catalog that you can use with your customers throughout the month. Just click below to access them.

Rep Email’s for Catalog #11

Rep Email’s for Catalog #12

This month’s webinars were some of our best attended so far, and the reviews have been great on these fun ideas for the holidays. If you weren’t able to attend, please treat yourself to watching the video, and downloading all of the helpful PDFs below. Be sure to share these wonderful resources with your customers as well!