You’re going to love all these fun and easy ways to use Parker House rolls!
#12 Webinar – Parker House Roll recipes
Author: admin
Give YOUR customers an INCH.
Our businesses are built on customer service, we pride ourselves in offering it. In the business world many businesses label what should be a standard as good customer service. First, we need to understand what the standard is. Returning text or phone calls within 24 hours, following up on the phone with a customer to get an order, delivering catalogs before the deadline. Delivering products to elderly or handicapped customers instead of requiring them to pick it up. These are all examples of the standard, or also labeled the “givens”, something that is good service, a part of doing business. These should not be something we should be bragging about they are a natural part of doing business.
Taking it a bit farther, looking for opportunities to exceed the standard and give a little bit extra is what we should be striving for. This is what we like to call good customer service, or giving an extra inch. Good customer service = profit. It is something that makes money for you, doesn’t cost you money.
Let me tell you about a company that gives that extra inch. There is a boot company in Canada that sells warm winter boots. When you purchase a pair of boots, they apply the water proofing for free. This kind act of service takes an extra 25 minutes to perform. This requires the customer to wait an extra 25 minutes, something that most customers are not excited about. How does this small boot shop go the extra inch and make the customer happy about waiting? They offer them a coupon for a FREE muffin and coffee across the street at the little coffee shop. Now this little act of extra probably hasn’t cost the boot shop very much in actual cost, but the impression it has given to the customer is HUGE and strengthens the relationship of the customer and business enough that it fuels the customer to tell their friends about the service. This is called giving an extra inch. Letting your customers know that you care about them and their time and lives matter to you. Not just the dollar figure that they represent.
When you give in inch your customers become a sales force for you. They tell their friends about the relationship and the services that you offer to them, because they love the way they are treated.
What are some ways to offer an inch? As a representative you need to take notice of the opportunities to serve your customers. Listen to them, ask for their input. You can’t help them if you don’t know the situations they are dealing with. They will share with you the difficulties and joys in their lives and then you can find ways to serve them to offer your help.
Here’s a couple of ideas for you.
- Find out the birthdays of your customers. On their birthday send a postcard, a text, a personal message or phone call to wish them happiness, it is a simple gesture, but it will be noticed.
- If your customer is interested in a product and you happen to have that product, share a sample with her. Doing this is giving an extra inch to her. She will appreciate the gesture and probably end up ordering the product.
- If your customer has a very busy day and isn’t available or stressed about getting her order picked up, deliver it instead. She will appreciate you even more.
- If your customer has a sick child, or family member at home. Drop off a soup supreme and a few hot rolls for a dinner. You will make a lasting impression as a friend.
- If your customer has celebrations, deaths or other life changing occurrences happening in their lives, take notice and offer your assistance. You could drop off a card, goodie plate to share or your help. Be a friend! Let them know they mean something more to you than just an order.
Make your customers happy! Do your customer feel like just another number? Customer service trumps everything else, they will shop with you because of the relationship you have established with them. Put your customers at the heart of everything you do! Your competitor, is not doing it. Other companies may surpass you in price, but your relationship will be your driving force.
Maximize your relationship, not your transactions! Nothing speaks more about your business than the way you treat your customers. Your happy customers will be your best advertising! Go on find a way to give an inch! You’ll be happy you did it and your customers will love you!
Stacee Izatt RSM
Janal Hoff, Richardton, ND
Dixie Hanson, Alison Chuntz and Janal Hoff at the Food Show, fall 2017
Hi Everyone! I started as a Wholesale Food rep in February 1997 as a way to help with our grocery bill. I was pregnant with our 6th child and loved being able to work from home. I have been through 3 name changes and 6 months with no company but was very happy to have Alison back and now Josh and Jesse!
I have been married almost 38 years to Harvey. We have 6 grown children and 10 grandchildren.
We are the 3rd generation to own and operate a dairy farm on our land. It has been in his family for 100 years. We have 2 robotic milkers to milk our 120 cows.
Our favorite products are the Pacific salmon, the Pub style battered cod, the New Island Sweet Roll dough, the flav r pac stir fry veggies and the parchment paper. Our favorite way to cook some of these is in our air fryer which was mentioned on a webinar!
The best part about being a rep is the customers. They become like extended family. I do reminders at least twice during order week. People are busy and appreciate a reminder text or call. The younger customers love ordering online while some of my older customers do not have a computer or credit card. I love getting referrals and offer the referring customer free shipping on their order. Handing out flyers has been a great way to get new customers!
Catalog #12 Email Templates
Email #1
Subject line- Gifts under $5, perfect for friends, neighbors and coworkers!
Hi,
Would you like to give creative Christmas gifts this year that everyone loves and save money? Alison’s Pantry is your one stop shopping for everything Christmas! We have the perfect gifts for friends, neighbors and coworkers – for under $5! (Plus over 50 other delicious gift ideas!)
These Holiday Shaped pastas are so cute! 2 gifts in one – just split them apart and add a cute gift tag – You’re “pasta-tively” perfect – and you are good to go!
Our Pioneer Valley Hot Riotous Raspberry Jam is a delicious treat everyone will love!
These Gourmet Syrups will be a hit at every breakfast table and they are only $4.75!
If you order the Heavenly Caramels to give away you must order extra for yourself or you might find yourself short on a gift or two! These melt in your mouth caramels are the best I have ever tasted and I always order extra.
There are so many other fantastic gift ideas in our catalog! You could fill our mini gift bags with any of our gourmet candies and nuts and tie them with a cute ribbon for a fun treat to giveaway. Click here to find the gift bags.
Don’t Miss Out on our NEW Island Sweet Roll Dough. It is so versatile and perfect for feeding holiday crowds. Here is a link to heavenly Holiday Ham and Cheese Sliders; they can be made ahead and then just pop them in the oven for an impressive, easy meal.
Holiday Ham and Cheese Sliders
There are so many more great ideas in the catalog this month! You can see it here, or just let me know if you need a paper copy.
The Alison’s Pantry order goes in (date). Check out the catalog and text or call me with your order today! Or you can place your own order here: www.alisonspantry.com
Thanks so much!
(Rep Signature)
__________________________________
Email #2
Subject line – Last Chance to Order before Christmas!
Hi,
Can you believe Christmas is just around the corner? It always comes so fast!
Don’t miss out! Stock up now! This is the LAST MONTH to order before Christmas, the last month to order seasonal products, and the last month for some of our great products that are leaving the catalog.
This is the last month to buy the best turkey I have ever tasted: Our Norbest Sweetheart Turkey Breast. Not only is it delicious, but it requires zero prep work. It cooks right in the bag and the seasonings are already added. It’s heavenly!
It is also the last month for all of our Good Old Days Products. These premade desserts are scrumptious and they save you time in the kitchen.
This is also the last month for our smaller packages of the following items (but they will still be available in larger cases):
#1084 Janey Lou’s Beehive Rolls, 24 ct.
#1315 Janey Lou’s Cinnamon Rolls, 15 ct.
#1316 Best Maid Chocolate Chip Cookies 60 ct.
#1303 Best Maid PB Crispy Bars, ¼ sheet
#1177 Orange Bakery Strawberry Cream Cheese Strudel Bites, 63 ct.
#1168 Orange Bakery Cherry Turnovers, 15 ct.
#1169 Orange Bakery Apple Turnovers, 15 ct.
#1170 Orange Bakery Blueberry Turnovers 15 ct.
#1066 Bridgford Steak House Rolls 5.5lb bag
Don’t forget Alison’s Pantry has the perfect gifts for everyone on your list! Check out these darling dinner essentials that any child will love!
Last but certainly not least! This is our best sale of the year on our beloved Beehive Rolls! These rolls are perfect for Sunday dinner or holiday crowds and they’re so easy to make. Regularly $34.99, they are only $29.99 this month. Don’t miss out on this great deal!
There are so many more great ideas in the catalog this month! View by clicking here, or just let me know if you need a paper copy.
The Alison’s Pantry order goes in (date). Check out the catalog and text or call me with your order today! Or you can place your own order here: www.alisonspantry.com
Thanks so much!
(Rep Signature)
__________________________________
Last Call Email
We’re experts at planning merry mornings! Let us help you with yours.
Christmas morning brunch is the second best reason to leave your cozy bed on the 25th, and we know how to make it memorable. Catalog #12 orders are wrapping up this weekend, so don’t miss out on these Alison’s Pantry breakfast favorites.
- Fluffy Cinnamon Rolls with Cream Cheese Icing
- Crispy Pre-cooked Hickory Smoked Bacon Reg, $49.99 SALE $44.99
- Golden Shredded Hash Browns Reg. $25.99 SALE $22.99
- Spiral Sliced Hickory Smoked Ham
- Cranberry Orange Scone Mix
This is the last chance to place your order for Christmas delivery! Orders can be placed through our website, or by calling, texting, or emailing your local Rep.
Need some last minute gift ideas?
Four popular soup mixes in a lovely gift “book.” White Cheddar Potato, Tortilla, Chili Fixins, and Cheddar Broccoli.
Poppin’ Pecan Snack, 11 oz. bag
One of The Great San Saba Pecan Company’s best sellers! Fluffy popcorn and fresh crisp pecans coated in a rich, buttery-toffee glaze. It’s a grown-up treat you’ll want to hide!
CLICK HERE to shop all of our delicious Lehi Roller Mills gifts!
Catalog #11 Email Templates
We’ll be sending a last call reminder email, similar to the one below, to all customers on our email lists the Saturday before their order deadline. Many customers are not on our list though, so it’s a great idea to copy the info below and send it on to your customer list. We’ve also included two NEW email templates you can use with your customers throughout the month. Just click below to access them.
Copy for Catalog #11…
Rep Email #1
Subject Line – Are you wondering what gifts to give at Christmas this year?
Hi,
We can help you get Thanksgiving on the table with less time and effort so you can spend more time visiting with your family. DON’T MISS OUT! Get your Thanksgiving favorites this month so they arrive in time for Thanksgiving.
The Norbest Turkey is the best turkey I have ever eaten in my life! And it’s so easy to prepare!!
We have everything else you need for Thanksgiving too! Check out the catalog for more great ideas on everything from mashed potatoes to dessert. See the catalog here: https://bit.ly/2xljEhz
The Holidays are just around the corner and deciding what to buy everyone can cause a cold sweat! Thank goodness Alison’s Pantry has some great gift ideas for everyone on your list.
Check out these adorable mugging gift sets! They are perfect for friends, teachers and coworkers.
We also have these beautiful Lehi Roller Mills mixes and gift sets that everyone will love!
There are so many more great ideas in the catalog this month! You can see it here: 
https://bit.ly/2xljEhz or just let me know if you need a paper copy.
The Alison’s Pantry order goes in (date). Check out the catalog and text or call me with your order today! Or you can place your own order here: www.alisonspantry.com
Thanks so much!
(Rep Signature)
Rep Email #2
Subject Line – Don’t miss out on the best sales of the year!
Hi,
Can you believe Thanksgiving is just around the corner?! Alison’s Pantry is your headquarters for delicious favorites you can get to the table fast and easy. Let us help so you can spend more time visiting, less time slaving in the kitchen.
Here are a few of my favorites:
Norbest Sweetheart Turkey Breast
Lamb Weston Garlic Redskin Mashed Potatoes
Bright Harvest Sweet Potato Casserole
Grande Classics Whole Green Beans
Good Old Days Apple Caramel Crisp
Also I want to let you know about a few of the best sales of the year we are having this month! Now is a great time to stock up on a few of these favorites that make getting dinner on the table so much easier!
I love to serve Chicken Cordon Bleu when we are in a hurry and I don’t have a lot of time. My family loves it!
I don’t usually take the time to make rolls from scratch so we love the Beehive Dinner Rolls for Sunday Dinner. They taste better than homemade and are impressive when you have company. 
Since the holidays are around the corner and everyone will be home, it’s a great time to make a big, old fashioned breakfast so everyone can visit around the table. Our Breakfast Meat Variety Pack has something for everyone and it’s on sale – Best Sale of the Year! 
Perfect to go along with your family breakfast, or to use as Christmas gifts, we have our New Five Star Fruit Syrups. They are made locally in Utah from cold-pressed fruit juice so you taste the fruit and not the sugar. I’m getting one in every flavor!
Last but not least – every year I stock up on our beautiful wrapping paper. Its high quality, and the rolls are so huge that you can wrap a ton of presents with just one roll! The hardest part is deciding which ones to get!
The Alison’s Pantry order goes in (date). You can see a current catalog here: or just let me know and I am happy to get you one.
Check out the catalog here: https://bit.ly/2xljEhz and text or call me with your order today! Or you can place your own order here: www.alisonspantry.com
Thanks so much!
Rep Signature
12 Days of Christmas Marketing
Last month in our rep only webinar we shared some great ideas on how to market your AP business during the holidays. Check out our 12 Days of Christmas ideas with new purchases, new recipes, and new ideas at home and with family to support customers during the holidays.
Choose 12 days before your order goes in and each day share a new idea of how customers can use AP products to create a beautiful gifts, treats, and traditions this year. Click HERE to view the PDF with the calendar, and recipes!
The Top Secret Phrase To Remind Your Customers Without Bugging Them
Everyone hates a pushy sales person. In fact we avoid pushy people. However, we don’t want our customers to miss out on our great products, and we want to grow our sales, so what do we do?
1. Build a relationship and care about your customer. Remember important names, dates and events in your customers’ lives. Ask about them. Care about them. When you feel like your customers are your friends, being pushy is off the table.
2. Solve a problem. Most of us struggle getting a hot meal on the table at dinner time. Too much to do, too much to think about, and not enough time. Let your customers know that you are there to help! Ask questions to find out what challenges they are having when it comes to meal planning, grocery shopping, and cooking.
AP is a great solution to all of those problems and you can feel good knowing you are making a difference in families’ lives. Recently Alison’s Pantry has created several meal plans that work for just about any family. Share those with your customers!
3.The secret tip to the perfect reminder –All of the top reps will tell you their number one secret to success is lots of reminders. But you don’t want to seem pushy or bug people…..
This trick works every time! In your text, email, Facebook or phone call use this phrase:
“I don’t want you to miss out”
When you say you are contacting your customers because you don’t want them to miss out it lets them know you care about them, and you are looking out for them. Pick one or two items you don’t want them to miss out on and add those to your reminders. If they say they don’t need anything this month, reply, “Ok thanks, I just didn’t want you to miss out on ____.” It works every time! Try it! You won’t feel pushy, they will feel loved and everyone wins!
I challenge you to try these secrets to grow your sales this month without being pushy and see how great they work for yourself!
– Julie RSM
October Webinar
Due to technical difficulties with the webinar, we will be posting the video here. Please watch it and feel free to comment below if you have any questions. 🙂
We hope you enjoyed all the wonderful ways to use our CarveMaster ham!
Here is the pdf of all the recipes we made, plus more!
Delicious Ham Webinar Recipes.pdf
Sharon Johnson – Pinedale, WY
My husband, Bill, was born and raised in Pinedale so 10 years ago, we retired early from managing a large trucking terminal in Kemmerer & another in Wells, NV, and moved back to Pinedale. We already had some acreage and a home here. We love traveling, 4-wheeling, rock hunting, hiking with our dog Freddie and spending time with our family. I quilt, silversmith jewelry, enjoy gardening and everything outside! After 3 or 4 years I started doing doTERRA classes, promoting healthy lifestyle and traveling around the country. We have both been self-employed most of our lives which gives anyone a pretty good background in just about EVERYTHING! Our three children are grown and we have five grandchildren, two of which are in college. I had been buying Alison Pantry products for about a year when our Rep moved. At the urging of my friends, I decided to take it on so we could all continue to receive the products we love! One of the main reasons I bought from Alison’s was their seafood products. I have to say my all time favorite is the Skinless Cod and the Contessa Tiger Shrimp. We raise our own beef so I was buying the Daily’s bacon, the Carvemaster Ham, Ham slices, Turkey, and another favorite is the Bacon Wrapped Pork! I would have to say other steady items are several of the Wyman’s Berries, Quinoa, Chia Seeds, Oatmeal, Jenny Lou’s Beehive Rolls and Cinnamon rolls, and baking supplies. Once I started noticing what others bought and sharing their likes, I started expanding! We love so many of the products! The Chicken Pot Pies and the Burritos are something my husband can fix when I am gone to my PEO meetings. Even though there is just the two of us the majority of the time, I have always bought in bulk as the prices are better. There is always an event where we need to take a dish, bake a dessert, etc. Lately, I have donated to different fundraisers using such items as the Beehive Rolls, the pulled pork, bacon wrapped pork, the brownie mix and cookie mixes, and frozen ready-to-bake cookies! I love to cook, but when we are busy, Alison’s products sure are EASY.
One of the things that draws our customers to us is our enthusiasm about the products. I share my favorites and am quick to give a recommendation or a substitute. I love my customers, love the interaction. At first, on order pickup day I would get to visiting and mix up a few products, but I quickly sorted it out and got it to the right person — I always gave them a freebie for my mistakes. I think they love it that I am not perfect! In our shop near where the freezers and shelves are, my husband has a little workroom where he cuts and polishes rocks. My customers love getting the grand tour of his (and my) hobby. We have gotten to know our customers and treat them like family. I try to touch base with everyone at least once each month. I post recipes, specials, and reminders on my Facebook group page and once in a while on our “Sublette County for Sale” Facebook page. Often I share Becky’s posts on my page and try to personalize my posts. My customers want constant reminders so the week before orders are due, I call them, I email them, I text them and the FINAL day I text again and call those that don’t text. I am getting them trained to put in more than one order during the month to take advantage of the sales, closeouts, shortages. It has taken me over a year to accomplish that!
At first, my husband thought I should advertise in the paper. I did a small box ad with Alison logo, my name, phone, and the date when orders are due and the date they arrive. My ad rep happened to be my old hairdresser from Kemmerer and now she is a very good customer. I may have only gotten one or two customers from the ad, but at least my friends know what I am doing! The best money spent is on the monthly drawing for a $10 gift certificate, buying items for the gift basket which I give to my customers for bringing in a new customer, and an occasional trade fair booth. I did just start the punch card, so next time I can have an update. I always have a catalog and am not shy about handing them out to new people I meet. I just enjoy myself and enjoy my customers. It can be contagious!
Catalogs 11 and 12
Retaining current customers and growing your sales is easy if you use these helpful tools each month! Remember to download our NEW REP MONTHLY CALENDAR (like the sample shown below) for weekly marketing ideas, and step-by-step helps to stay in touch with your customers.
It’s finally here! We’re always so excited to debut our holiday catalog, and this year is no exception. We’re gaga about the new gift wrap prints, and salivating about all the holiday meals and treats we’re planning to make.
We hope you love Catalogs 11 & 12 as much as we do!
During Catalogs #11 & 12, we’re focusing on easing the stress of holiday meals. Alison’s Pantry offers mouthwatering, foodservice-quality products to support everyone from the harried working mom to the retired foodie who loves to bake from scratch. Even if a customer enjoys preparing most of her feast from family recipes, our catalogs offer wonderful items to supplement their menu or support their gift-giving.
For families looking for delicious Thanksgiving shortcuts, we recommend:
- Norbest Sweetheart Turkey Breast
- Lamb Weston Garlic Redskin Mashed Potatoes
- Bright Harvest Sweet Potato Casserole
- Grande Classics Whole Green Beans
- Janey Lou’s Beehive Rolls
- Good Old Days Apple Caramel Crisp
As Christmas approaches, we’ve also prepared a fun 12 Days of Christmas marketing plan to wrap your 2018 sales up with a bow!
Suggested Products for Sampling During Catalog #11 & 12:
Allowing your customers to see and sample products can really help your sales! Here are a few products that we suggest sampling or displaying to help your holiday sales:
- Bright Harvest Sweet Potato Casserole: This item is a staple at MANY customer Thanksgiving and Christmas meals. Order in a sample with #10 if you can, so you can promote it early!
- All Wrapped Up Gift Wrap: When customers see these adorable coordinated gift wraps, they see why we get so excited to see the new styles each year. They’re not just for wrapping presents! Use them as festive table runners, too.
- Any of the new products featured on pages 2-5 of Catalog #11 would be perfect for purchasing early to promote to customers for Christmas.
- Janey Lou’s Beehive Rolls or Cinnamon Rolls. These are essentials for the holidays!
Please remember to let customers know about the products that will be leaving our catalogs after #12 when the new list is posted. Be sure to check this link to see the full list. Then you can share this information with your customers so they can stock up on personal favorites before they leave the catalog.
Duplicate these text scripts and send to your customers to round up better orders. We’ve included shortened links to make it easier for you.
Copy for Catalog #11…
Text Message #1 – Did you get your catalog?
Hi,
Just checking to make sure you received your catalog. If not, let me know and I will get you one. The order goes in this week. Let me know what you would like and I am happy to place your order or you can place your own order here: www.alisonspantry.com
See the catalog here: https://bit.ly/2xljEhz
Text Message #2 – Don’t Miss out!
Hi,
Texting you because I don’t want you to miss out on our best sale of the year on Chicken Cordon Bleu. Save $4!! Let me know if you want me to add it to your order. Order goes in this weekend. See the catalog here: https://bit.ly/2xljEhz
Text Message #3 – Last Call!
Hi,
Last Call! Order closes tonight at midnight. Don’t forget to add anything you need for your family Thanksgiving feast. Just text me your order or you can place it yourself here: www.alisonspantry.com
See the catalog here: https://bit.ly/2xljEhz
Thanks for being such an awesome customer!
——————————————————————-
Text Messages Catalog #12
Text Message #1 – Did you get your catalog?
Hi,
Just checking to make sure you received your catalog. If not, let me know and I will get you one. The order goes in this week. This is the last order before Christmas! Let me know what you would like and I am happy to place your order or you can place your own order here: http://www.alisonspantry.com
See the catalog here: https://bit.ly/2RTGcyo
Text Message #2 – Don’t Miss out!
Hi,
Texting you because I don’t want you to miss out on our best sale of the year on Beehive Rolls. Save $5!! Let me know if you want me to add it to your order. Order goes in this weekend. See the catalog here: https://bit.ly/2RTGcyo
Text Message #3 – Last Call!
Hi,
Ho, Ho, Hope you’re not going to miss the Catalog #12 order deadline today! It’s the last chance to order everything you want for Christmas meals, baking, and gifting. Here’s the link to our Flipbook for easy shopping: https://bit.ly/2RTGcyo
I’m always here to help you with your order, or you’re welcome to enter it at http://www.alisonspantry.com yourself, if you prefer.
Thanks for being such a great customer!
Click here for our Catalog #11 marketing images, including the one at right. We’ve done the work so you don’t have to! Download these beautiful images and post them to your social media accounts or add them to your marketing emails.
Click here for our Catalog #12 marketing images, including the one below).
You can copy and paste the links below in your own personalized texts or emails to customers to link them directly to the current catalog.
Catalog #11 PDF: https://bit.ly/2PPkFoX
Catalog #11 Flipbook: https://bit.ly/2xljEhz
Catalog #12 PDF: https://bit.ly/2PDZre2
Catalog #12 Flipbook: https://bit.ly/2RTGcyo
We’ll be sending a last call reminder email, similar to the one below, to all customers on our email lists the Saturday before their order deadline. Many customers are not on our list though, so it’s a great idea to copy the info below and send it on to your customer list. We’ve also included two NEW email templates for each catalog that you can use with your customers throughout the month. Just click below to access them.