Kim Henke, AP Marketing Director

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I’ve worked for Alison’s Pantry since 2009 in different capacities.  I started by reviewing products and writing content for the catalog for Alison. Then I supported Regional Sales Managers, and eventually Alison trained and mentored me to handle the catalog planning and marketing.

I love people, so I enjoy getting to interact with a wide variety of people—from AP owners and staff, to brokers and suppliers. I’m also a big foodie, so it’s always fun to be thinking about ways to use our products.

My job is busy and has a lot of deadlines so, like most working women, juggling family, work, and church is probably the biggest challenge.

My husband and I knew we would marry when we first met, and that’s always been a great decision.  He and I both work from home much of the month, so we’re together nearly all day every day—and we like it, which a lot of people think is pretty funny. He is truly my other half. We have 5 daughters, ages 8 to 19, and our household is constantly filled with funny conversations that include TV show and movie quotes and internet memes.  We laugh a lot around here!

Reading is my favorite indulgence, and I like a wide variety of book genres.  I like to bake, and love to host a gathering at home (we do this a lot during college football season!). I also love our Southern Utah weather in the spring and fall, and love to get outside and hike.

I’m a big fan of Janey Lou’s products, and on a busy night Beehive Rolls and Blount Soups are my go-to meal.

I love to keep Farmland Pork Tenderloins in our freezer for lots of meals, but my family’s favorite is copycat Café Rio Pork Salads.  I mix 1 cup each of salsa, brown sugar, and Sprite and pour it over the tenderloin in a crock pot.  Then I cook it on low all day and shred for stacked salads with black beans, rice, cheese, guacamole, etc.  It’s one of our favorite meals, and so easy!

 

 

Meet Kimala Douglas

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Meet Kimala Douglas from Cedar City, another one of our fantastic reps! Kimala loves to hike and go on fun adventures with her family, she loves to create fun and beautiful things. One of her new favorite AP items is the Foster Farms Marinated Sauté Ready Chicken, but it’s hard to pick just one. Kimala was introduced to Alison’s Pantry when her  mother bought it when she was in high school; it was then that she learned that she didn’t want to bake cookies without PARCHMENT PAPER!  After she was married and started her own family she wanted more of the Alison’s Pantry products in her own kitchen.  Following the birth of her second child, she quit working, but wanted something to help her family and keep her busy.  It was then that she remembered Alison’s Pantry and decided to give it a try.  She has been a representative for 6 years!
She feels so grateful for Alison’s Pantry. She loves that she can provide quality foods to her own family and help others to do the same for their families.   She does most her grocery shopping with Alison’s Pantry each month which is a great financial benefit for her family. She has 3 children, ages 9,5 and 2 that keep things hopping and are the light of her life. Her husband is so supportive, although he is very picky when it comes to food.  She loves pick up day when she gets to visit with her AP friends.  She loves the relationships she has built with them.
She feels the key to increasing sales is to start early, and give reminders about the order deadline. She posts on social media many ideas for meals, including school lunch ideas.
She loves the AP motto, “Be Nourished” as that is what this is all about!

Social Media Images: Catalog 2 Webinar Featured Products + recipes and new cookies

Seven fabulous new images to help you promote Alison’s Pantry this month! Spotlight romantic restaurant meals from home, new Lockhart cookie dough, breakfast sales, Milford Valley Farms, two fun recipes with AP products, and our great front cover offer.

10 Tips to Entice Customers to Spend More

 

 

A fantastic way to grow your sales is to increase the amount each customer orders each month.  There are several ways to do this.

1.Offer a drawing for a free gift for everyone who purchases $75, or another incentive for those customers who place larger orders.

2. Take advantage of the special offers on the front cover of the catalog. They are designed to increase customer sales, so tell your customers about them. Ask if they would like to bump their order up to reach the offer amount.

special-offers-circle3. Point out specials, hot deals, and new products available in the catalog. There is so much to see and you want your customers to know about what’s great in the catalog this month.

4. Offer everyone who orders $100 or more a small gift with their order.

5.  Get customers hooked with a free sample. Sampling lets people try our yummy foods and when they taste them they can’t wait to purchase something new.

These are samples that Mindy Raymond and Jacy Stolem have offered to their customers. 

6. Use our beautifully premade coupons to entice customers to order more.  Find them here: Coupons

7. Understand your customers’ needs. Don’t try to sell someone with dentures a steak.  jk, if your customer is a busy working mom with several children, tell her about the variety of ready made options we offer, such as chicken nuggets or Soup Supreme and Beehive Rolls. Listen to your customers.  They will tell you what their needs are and then you can suggest products to meet those needs.

upselling8. Up selling and cross selling are not hard and you don’t need to be pushy.  Think of products that go together, and when your customers order one, offer the other.  If the customer orders bulk spices remind them about our spice containers.  If they order the bacon wrapped pork fillets every month, let them know that if they purchase them by the case the will save almost $15!

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9. Educate your customers on our products; how they work, what products pair well, and different ways to use them. For example, the Rizzuto Pizza Dough Balls can be used for pizza, calzones, and scones. Along with educating your customers, teach them some of the great things you have learned in the webinars.

recipe-card10. Share your favorite recipes with AP products and what you like to buy and eat at your house. Share the recipes from the blog.

Just a few small additions or changes to your conversations with your customers and what you do, can mean a big increase in your sales.  Choose an idea or two to try this month and see how it expands your bottom line!

Julie Hawkes, RSM

2017 Important Dates

Because we like to make YOUR life easier, here is the schedule for each catalog for 2 Important dates that is the same for EVERY group:

1:  Update Addresses Deadline By this date, make sure all mailing addresses are up to date and you have turned in any requests for extra catalogs or mailings.

2:  Date Portals Opens Date when you are able to start entering in orders for your customers in portals.   This is also the date that new Closeout Items will be posted on the website to reserve for the next order.

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Closeout Update

FAQ

Closeout items are now on the website under Products | Closeout Food OR Closeout Non-Food. These items are now to be reserved by you OR your customers on the website just like Hot Deals.  View the email here.

New Items:  New closeout items are posted for each catalog on the day that the catalog opens in portals for ordering.  View those dates here.

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*If you haven’t reserved it, please don’t add it to your portals orders!

Although you and your customer should receive an email verification when an item is reserved correctly, if in doubt please feel free to email [email protected] to check if a reservation went through.

FAQ – Frequently Asked Questions

Save

Products Leaving After Catalog #1

NOTE:  These Items will be the Closeout Items for Catalog #2 🙂

The following products are leaving after Catalog #1:

01-1762 Palmer Water Basics Series II Filtered Water 22oz Bottle

01-1763 Palmer Water Basics Emergency Straw Filter, 2-Pack

01-3523  PBFit Chocolate–We’re required to bring in a large amount and it’s not moving quickly enough

01-6933 Master’s Touch Cream Soup Base

01-6982  Stephen’s Gourmet Milk Chocolate Cocoa  4 Lb. Tin –Seasonal

02-1991  Krusteaz Devil’s Food Cake Mix –low sales

02-1992  Krusteaz Yellow Cake Mix –low sales

02-8117 Scrumptious Chocolate Covered Cinnamon Bears–being replaced by Sweet’s Chocolate Cinnamon Bears 2.65lb BAG #1290

03-1343 Sprayway Granite Cleaner

03-2778 Kirkland Trash Bags-black

04-2210 Grip EZ Pancake Spatula

04-3513 MIU Flexible Cutting Boards–being replaced by Crestware 6-pack Cutting Boards (FCBS) #3840

04-4024 Victorio Popcorn Popper

04-8752 Norpro Stainless Steel Mixing Bowl Set

05-1492 Minor’s Cilantro Lime Flavor Concentrate

11-1123 Mrs. Friday’s Coconut Round Shrimp

11-1220  Wyman’s Cranberries

11-2188 Stouffer’s Lasagna—being replaced with Kirkland Lasagna #11-1279

11-3296 Foster Farms Dinosaur Nuggets–being replaced by Yummy Dino Buddies Chicken Nuggets 5lb box Item #1258

11-4970 Mexican Original Tortillas–being replaced with other tortilla products

11-6899 Gehl cheese sauce–discontinued by supplier

11-6914 Best Maid Chocolate Chip Cookie Dough

11-6917 Best Maid Peanut Butter Crispy Bars

11-8892 Rosina GF Ravioli –This item was discontinued by the supplier back in November

11-9041 Athens Fillo Dough

Meet Peter Chinchay, our AP Accountant

“My name is Peter Chinchay, originally from the beautiful country of Peru.  I have lived in the US for about 23 years.  My wife is Penny and she is from Utah.  We met down in Peru and she is the reason that I live in the US now.  She said that I was her best souvenir ever that she brought from Peru.  We have 5 children from the ages of 7 to 18.  I have lived all 23 years in Utah so I love cold weather and the snow.  Sometimes we go to Peru for Christmas so we can be by the beach since it is summer down there at that time of year.  Since I am from South America, I love soccer.  I also enjoy traveling and riding my bike every day.

When I first came to this country, I wanted to be a Flight attendant, but it didn’t happen so I pursued my actual career which was Accounting.  I love working with numbers and enjoy talking to the reps.

I first worked for Alison’s Pantry back in the late 1990’s for about 3-4 years with several different owners. Then I was recruited again in 2009 and have been here since then.  I really enjoy working here.  It is a great company; small but a great place to work.  My favorite Alison’s Pantry Products are steak, soups and some of the seasonings.  I think the hardest part about my job is dealing with reps who don’t pay for their orders and trying to help them understand that the money they collect belongs to Alison’s Pantry and they should respect that.  But overall, most of the reps are great people and love our products.”

Thank you, Peter, for all you do at Alison’s Pantry!!  We are so lucky to have you!!

Webinars: Restaurant meals using Alison’s Pantry products, Breakfast for Dinner, and the Power of Coupons

Introducing the professional chef Alex, who is Stacee’s son!  This webinar he covers two dishes using our great Alison’s Pantry products.  There is a bonus video of the third dish below that we couldn’t add to the webinar because of time constraints.  So if you want to view that, please click below.  The 2nd part of the webinar is from Becky Price doing a presentation on breakfast for dinner.  She shows some of the great ideas you can use for making some great breakfast options.

The third part is Julie Hawkes going over the power of coupons for your customers and how easy they are to use.  We’ve made it very simple to change the coupons to your information.  Click on the links below for the printable items!

Steak Dish

Halibut dish

Restaurant recipes

Breakfast for Dinner recipes

Link to separate post for coupons

Here is the bonus salmon dish video and the recipe for that!

Salmon Dish PDF